Strata collaborates with you from conception to launch – and all the steps in between.
Identity & Branding
A clearly defined identity is the core of “who you are.” Coherent branding is how that identity touches “what you do.” An authentic identity creates a powerful and positive statement that connects the heart of an organization to the many contexts in which it exists. It generates clarity, builds relationships, and reflects the values the business aspires to.
The process of developing or re-positioning an online presence reveals and clarifies direction that supports the mission and aligns an organization’s structure and purpose. Building an effective and strategically integrated digital footprint requires an understanding that looks at the whole system from the inside out – and the outside in.
Identity encompasses much more than a logo – it’s part of a branding ecosystem that affects everything you do. Consistency of layout, typography and color are just part of the story. Generating touchstone content through image and copywriting is like finding your voice – to be seen and heard.
Spark clarity by developing a values-driven mission/vision to serve as an internal compass, accelerate outcomes, and encourage cohesion between individual creativity and strategic goals. An organization that aligns their identity with mission objectives, purpose and people ultimately invests in improving more than just the bottom line.
Communications & Connection
Social and print media, online and traditional advertising, e-newsletters and mass emails need to be designed, planned, scheduled and on-message. Build internal and external relationships and connect to your target audience in a meaningful way – and be consistent across all platforms.
Training & Facilitation
Board Retreat Facilitation and Group Effectiveness Training workshops are key components to aligning an organization with its strategic objectives. By helping participants understand how groups evolve into high functioning teams, organizations build creativity, clarity and character that drives performance.
Strata’s process generates a depth of understanding that gets to the core of what your organization is passionate about; staying high enough up to get a balcony view of the whole system, yet close enough in to see the devil in the details. Approaches that only address the visual aspect of identity development overlook a more meaningful way to engage, so Strata embed ‘soft’ organizational development skills alongside ‘technical’ design expertise and ensure both are clearly tied to mission, values, and strategic objectives.