What Clients Say

Strata’s approach engages clients with their aspirations in a deeply meaningful way, paying attention to the health of the whole system. This creates an environment where organizations align their identity with strategic objectives, purpose, and people, to truly align who they are with what they do.


  • Amazing, talented, creative, compassionate, responsive and professional. Lisa has helped our organization grow by gently guiding us into the digital & social media arena and responding as advisor in many different situations. I couldn’t recommend her highly enough!

    - Patty Fleischmann, StolenYouth™ -

  • She is an amazing listener and communicator, sees what needs to be accomplished and does so quickly, efficiently and well. What I love most about Lisa is her ability to think outside the box. She meets challenges with creative and innovative ideas that work.

    - Karin Choo: President, Vashon Water Polo -

  • Lisa has an eye for simple design that conveys rich information. We have received comments from all over the world that our website is friendly, evocative, and easy to use.

    - Elizabeth Fitterer: Treasurer, Puget Sound Zen Center -

  • MacLeod brings vibrant intelligence, focus and sensitivity to her work, with a keen eye for both aesthetic detail, and each client’s specific culture and character. A combination of insight, great humor and business intelligence has made her a huge asset – both at the onset of our business, and in our continued growth.

    - Kevin Joyce: Owner, EnJoy Productions -

  • Lisa has enhanced every concept that is presented to her. Her toolbox of skills include marketing, technical expertise, and visual eye that cannot be bought or taught. Gratitude does not begin to describe her generous, non-judgmental, and flexible approach – enabling us to fly on our own, yet still having a base to touch down and tune-up.

    - Sylvia Matlock: Owner, Dig Nursery -


Portfolio

Attention to the health of the whole serves to create an environment that closes the gap between aspiration and reality – and an opportunity for an organization to truly combine who they are with what they do.

- Lisa MacLeod -

Services

Strata collaborates with you from conception to launch – and all the steps in between.
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Identity & Branding

A clearly defined identity is the core of “who you are.” Coherent branding is how that identity touches “what you do.” An authentic identity creates a powerful and positive statement that connects the heart of an organization to the many contexts in which it exists. It generates clarity, builds relationships, and reflects the values the business aspires to.

Website Development

The process of developing or re-positioning an online presence reveals and clarifies direction that supports the mission and aligns an organization’s structure and purpose. Building an effective and strategically integrated digital footprint requires an understanding that looks at the whole system from the inside out – and the outside in.

Content Development

Identity encompasses much more than a logo – it’s part of a branding ecosystem that affects everything you do. Consistency of layout, typography and color are just part of the story. Generating touchstone content through image and copywriting is like finding your voice – to be seen and heard.

Strategic Alignment

Spark clarity by developing a values-driven mission/vision to serve as an internal compass, accelerate outcomes, and encourage cohesion between individual creativity and strategic goals. An organization that aligns their identity with mission objectives, purpose and people ultimately invests in improving more than just the bottom line.

Communications & Connection

Social and print media, online and traditional advertising, e-newsletters and mass emails need to be designed, planned, scheduled and on-message. Build internal and external relationships and connect to your target audience in a meaningful way – and be consistent across all platforms.

Training & Facilitation

Board Retreat Facilitation and Group Effectiveness Training workshops are key components to aligning an organization with its strategic objectives. By helping participants understand how groups evolve into high functioning teams, organizations build creativity, clarity and character that drives performance.

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Compelling ideas come from an ability to see past the presenting narrative, out to where the organization’s aspirational ‘rubber’ meets the real-world ‘road’. Creative collaboration is at the core of how I work, and by embedding organizational development skills alongside marketing and design expertise, I generate a highly effective, holistic way to engage. This gets to the heart of the story; staying high enough up to get the balcony view of the whole system, yet close enough in to see the devil in the details. My approach closes the gap between ambition and reality and becomes an opportunity for an organization to strategically and visually align who they are with what they do.

EVERY GREAT AND DEEP DIFFICULTY BEARS IN ITSELF ITS OWN SOLUTION. IT FORCES US TO CHANGE OUR THINKING IN ORDER TO FIND IT.

- Neils Bohr -

spark@strataassociates.com
PO Box 2571, Vashon Island, WA 98070

Contact Form

Find out how Strata can collaborate with you to build your organization’s identity, and align who you are with what you do.
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